How To Take A Social Media Break On Maternity Leave

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The average person spends 142 minutes on social media every day. Seem low? Remember, this count includes your Grandpa who doesn’t know what a DVR is. For the average business owner, it’s not surprising that this number is higher by, um, a lot. And here’s the catch – for most of us, the amount of time we spend actually in our social apps pales in comparison to the amount of time we spend thinking about what to post. With such a huge importance and energy suck in our day-to-day lives pre-baby, it’s imperative for pregnant (or planning to be pregnant) business owners to consider what the heck they’re going to do with their social media in their postpartum before it arrives.

Just like every other step of the entrepreneurial journey, there’s no one perfect one-size-fits-all solution. Rather, it’s a customized series of decisions, based completely on your own preferences. You’ve got the power and you know yourself and your business best. 

Today, I’m going to walk you through three options for logging off of social media in your postpartum, as well as the potential pros & cons and some recommended resources for taking action.

By now, we’re all becoming more and more aware of the negative effects of social media on our mental health. We’re also becoming more aware of perinatal mood disorders. With the two of these worlds overlapping in your postpartum, there’s a strong case for taking your business’ social media off your plate in your maternity leave. 

Ready to get started? Here are your three options for logging off...

1. HIT PAUSE.

This is the most straightforward – it’s literally just stopping.

It’s a beautiful option for those whose businesses don’t rely on social media for lead generation or marketing. If you decide to go this route, I recommend giving your audience a heads up ahead of time and letting them when to expect you back. No one likes to be ghosted. A potential downside here is that an inactive account cannot build business and can start to gather dust (i.e. lower visibility) from your absence.

*Recommended resource: You

2. OUTSOURCE IT.

Hand off the reigns. 

Outsourcing works well for those who want to keep a thriving social presence and continue garnering leads, but are unsure what their own capabilities will be in their immediate postpartum. When outsourcing, I recommend investing in an expert with a vetted system for onboarding to minimize the stress and time investment on your end.

*Recommended resource: Biz Babysitters (http://bizbabysitters.com)

3. AUTOMATE IT.

Schedule it and step away.

This involves some legwork ahead of time, but keeps an active presence while freeing up some mental hard drive. For scheduling, I love the Later (https://later.com/r/28b49e) app, which can handle both Instagram and Facebook. It gets bonus points because you can use it from both Desktop and your iPhone. Automation is great for business owners who want to DIY it. The potential downside of automation is overwhelm and an increased temptation to “check in” (which is a slippery, slippery slope). 

*Recommended resource: Later (https://later.com/r/28b49e)

The cool thing is that there is no wrong answer – just an array of selections that can all be customized to fit your exact, unique desires. The important part is to take your business's social media, which can be an ever present monkey on your back, off your plate so you can focus on what's important – your own healing during this important transitional time.

No matter which route you choose, you’re not alone. If you want support in your decision making, I’d love to chat. Reach out to me via DM on Instagram as @bizbabysitters (https://instagram.com/bizbabysitters/). 


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Christine Emmer

Chris is the social media strategist and educator behind Sweaty Wisdom and the founder of Biz Babysitters – a one-stop-shop supporting female business owners on their maternity leave and into their postpartum journeys.

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